guise

伪装、假象

He cheated several investors under the guise of friendship.

他以友谊为伪装，欺骗了好几位投资人。

外表、样貌、形式

The same old argument appeared in a new guise.

同样的老论调又以新的形式出现。

以…为名义、打著…的旗号、藉…之名

They collected personal data under the guise of market research.

他们以市场调查为名义搜集个人资料。